Business & Marketing Consultant

Q and A

What is your experience in marketing
and business?

My background is quite varied. I started off working in customer service and sales, achieving top salesperson status at a FTSE 100 company within a couple of years. I then moved into financial services marketing where I was responsible for planning and developing major high street campaigns, internal communications, customer relationship management and change management. Besides this, I was also responsible for reviewing processes and cost savings and creating invitation to tender documents.

I moved on to contract at two global financial and software companies helping them to save over £100,000 on their annual budget through process efficiency as well as developing social media strategy, web strategy, iOS applications and marketing strategy.

Furthermore, I have mentored a number of local entrepreneurs who have successfully built up their own businesses in addition to serving as a company secretary for an established local business.

I also have a collection of properties in my portfolio which I manage and maintain a steady interest in finance, investing, technology, business and current affairs.

Is marketing all about using the internet?

Definitely not! The internet has made a lot of things easier for us; however it isn’t the be all and end all – especially when it comes to marketing. There is still room for 'traditional' marketing. It all depends on what your business objectives are and working out the most effective way to achieve them which might not involve the internet at all! I treat each of my clients as individuals and work with them to construct a plan which best fits their needs and business purpose.

I’ve just started my business and don’t have much money to spend on marketing. How do I attract customers?

Marketing isn’t all about splashing the cash. It’s all about finding the right marketing mix for you and your business. My personal approach to consulting will assist you in finding the best possible solutions to your problems with the resources you have available. It’s about being smart and savvy, not big and brash. Quality always tends to win out over quantity.

I’ve got a mature business, why should I spend money on marketing?

The worse thing any business can do, especially in difficult economic times, is to stop marketing. In fact very few businesses can afford to do this unless they have a service, product or brand which nobody can live without. Marketing is more than just selling. It’s about maintaining relationships, promoting new partnerships and engaging people with the brand. You can’t just stop communicating with your customer’s - they want to know you’re still there for them. Working together, I can generate a plan which will suit your present needs and set the groundwork for any future business or marketing development.

I’ve got a great idea for a business but don’t know how to get started. What should I do?

Well done! Nothing beats the excitement of having a new idea for a business and becoming your own boss. With so much going on it can be difficult to know what to do to move your idea forward. I will sit down with you to understand and appreciate your vision, your objectives and together build a path to success. Every business is unique and so I evaluate each individual idea and formulate a plan which will work for you.

Will social media help my business?

Social media can be great fun and a useful tool if used correctly. Every business has different needs and using social media may or may not be one of them. There are a lot of factors which come into play. Typically the use of social media in business comes down to resource. Whether you’re a sole trader or a multinational corporation, you need to assess if you have the resource available to use social media. Not just financially (using social media can often be free) but more importantly human resource. It’s still difficult to measure the return on investment from social media and tweeting all day may not be the best use of resource for your company. Social media used as part of a wider integrated plan can work but it is something which needs to be discussed when looking at the overall plan and objectives. If it is right for you or it is something that you are determined to do, I’ll support you and formulate a schedule, plus content to get started in social media.