Business & Marketing Consultant

Services

Creating and building a strong brand is vital to communicate with more customers, drive call to action and increase sales. It doesn’t matter if you’re a fledgling or mature business - if your sales aren’t growing as you’d like them to, then it’s probably down to your marketing and business strategy. Identifying problems and optimising your marketing and business activities will provide you with a better chance of enhancing your brand and engaging more customers. If your customers can’t find you or know what your business offers, how can you sell to them?

My personal approach to consultancy always aims to give you the most effective solution to your problem so hard-earned money isn’t wasted. I don’t like wasting money and I wouldn’t expect you to like it either.

Here are some of the services I can offer to assist you in reaching your goals and push you to not only meet, but exceed your objectives:

• Marketing strategy

  Make sure you’re reaching the people you want to.

• Business strategy

  To ensure a positive future and be prepared for any unexpectedness.

• Business and marketing review

  An audit of the past and current situation which will provide recommendations to plan for the future.

• Customer relationship management

  Building on current relationships with customers to improve sales and service. It’s cheaper to retain existing customers than go in search for new ones.

• Customer communications

  Create effective marketing to drive call to action and positive engagement with your business.

• Staff communications

  Internal communications often get overlooked. A motivated and informed workforce is an effective workforce. Your people are your brand, so it helps if they know what’s going on in their company.

• Copywriting

  For sales or service and online or offline communications, such as brochures, leaflets, letters, web copy and email.

• Proof reading

  Create a better impression on your customers by making sure there are no mistakes in your marketing.

• Graphic design and printing

  Bespoke, creative design and print solutions which give the ‘wow’ factor and increase brand recall aiding business growth.

• Web design

  The internet is the first place people go to find information. Make sure your customers can find you.

• Social media marketing

  Social media use continues to grow and is the new word-of-mouth marketing. I can help you utilise this tool effectively.

• Mobile marketing

  Could your business take advantage of the capabilities available in new smartphones? Perhaps a mobile app will increase customer engagement with your brand or could your website be made mobile friendly?

• Promotional merchandise

  Everyone likes a freebie. However, don’t waste money on ineffective freebies. Promotional merchandise should create a lasting impression.

• Marketing training

  I can deliver a programme to educate you and your employees on the principles of marketing which apply to your business and will build better communication.

• Sales and motivational coaching and mentoring

  Everyone needs a positive talk now and then. An occasional motivational session can encourage employees to re-focus on objectives and the company’s mission. One size does not fit all so I provide group or solitary coaching or mentoring designed to improve on an individual’s weakness and build on their strengths.